In recent years the phrase “Brand Yourself” has become more and more prevalent in the professional realm. Typically when people think of a brand what comes to mind is a logo, mascot, good, or service. A personal brand however is the curated manner in which you present yourself to those in your professional field or industry. It’s what you want to be known for in your work and can help you to grow as a professional through broadening your reach and notability.

Putting time into creating your brand can benefit you in multiple ways depending on what it is you do and how you decide to craft your image. When you are able to identify and create your brand you open yourself up to growing your business and reputation. Just because you know who you are and what you’re capable of, doesn’t mean the world around you does.

Working to develop your personal brand gives you a say in what they’ll say about you. 

 

 

 

 

 

 

 

 

 

So how do you go about creating your personal brand?

Here are 3 places to start:

1. Identify Your Values

What is it that you want people to think of you after you leave the room? In your career what do you want to be known for? What matters to you in regards to the way you carry yourself and work? Knowing what it is you stand for and how you want to work for others allows you to aim yourself in the right direction. It can help in this phase to figure out who in your field you look up to. Who is doing things in a way that draws you to them? What is it exactly that they’re doing to make you feel drawn to them? Figure out what you want to be and then assess what it will take to get to that. The first step to establishing your personal brand is knowing who you are and what you stand for.

2. Put it in Writing

Studies have found that when we put things in writing we are more likely to see them to fruition. This is because of the mental aspect of putting something from your mind onto paper and the way that it has the potential to hold you accountable to yourself and your goals. If you don’t quite know what exactly it is you want your personal brand to be, it can help to sit down and start writing with no clear motive in mind other than what you want to be. Let your thoughts spill onto paper without judgement and then take a step back and assess what the through line of your writing is. Use this as a brainstorming technique if you still aren’t quite sure about what your brand will be. If you are a little further along, use it to refine your thoughts on the matter.

3. The Quiggle Assessment

One of the best aspects of The Quiggle Assessment is that it helps you with the previous two steps and even takes it a step further. When you take the Quiggle Assessment you are walked through writing your own Success Story based on the symbol you are given after answering the initial questions. We give you the vocabulary that aligns with your already present abilities and values allowing you to move forward in the process with more confidence. This is one of my favorite aspects of The Quiggle Assessment, I love hearing from those who have taken it and hearing their own Success Stories told with certainty. If you find yourself struggling with any part of this process, The Quiggle Assessment is a great place to start.

Whether you’re a recent college graduate, a high school student looking to apply for school, or someone who’s starting to realize they want more out of their career, creating a personal brand is a great next step. 

I hope you’ll take the time to identify what it is you want to be like and that you’ll be filled with confidence in doing so.

Lead Well,