Episode 022 of my leadership podcast is part two of a two-part conversation that I had with the founder and former CEO of Million Dollar Baby Company, Daniel Fong.

Daniel Fong’s Million Dollar Baby Company has made six appearances on the annual Inc 5000 list of America’s fastest growing private companies and was featured in the August 2017 edition of Inc. magazine.

To recap part one of our conversation, Mr. Fong and I talked about some of his leadership strategies, including:

• Going into business to create something different—to write a new story.

• His self-described, strange desire to be the best and to do everything really well.

• Ideas to deliberately create a company culture.

• Winning the hearts of employees.

I always encourage business leaders to focus on value creation because any money you earn is merely a byproduct of the value you create for society. In other words, make value creation your priority and you will attract money, not chase it.

This sentiment of profit being a result is among the most important things that Mr. Fong said. To paraphrase, he stated, “Profit is a result, it’s not a goal . . . too many people live life mistakenly using results as goals. Profit is not a goal, it’s a validation. When we create great products, when we treat people well, when we create value, and are a value-add for society, profits are a result of that.”

So what are the company goals of Million Dollar Baby Company if profit is just a result?

1. Create an incredible environment for MDB employees that is second to none.

2. Deliver an excellent product.

3. Be an enjoyable experience for MDB customers and vendors. Their goal is to be so delightful that customers and vendors want to—not just have to—interact with MDB.

Listen and learn. I love this episode.

Lead well,

p.s. – Thanks for listening! Please rate, review, and subscribe to my leadership podcast on iTunes, Spotify, and/or SoundCloud.